About Paula Begoun

Who is Paula

Paula Begoun is the creator and innovative force behind Paula's Choice skin care and cosmetics. She is the author of 20 best-selling books including:

Don’t Go to the Cosmetics Counter Without Me;
The Original Beauty Bible;
Blue Eyeshadow Should Be Illegal (out of print);
Don’t Go Shopping for Hair-Care Products Without Me (out of print).

Paula's books have sold more than 2.5 million copies worldwide. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View and Dr. Oz.

Paula's Story: In Her Own Words

Then at the age of 25 (and I'll never forget this moment), I read the ingredient label on a skin-care product I was using and the fourth ingredient was acetone. That's nail polish remover! No wonder my skin wasn't getting better. From that moment on I read all of the research I could find on skin care and eventually I was able to put together a skin-care routine that completely transformed my skin.

After suffering for all of those years, I wanted to do everything possible to prevent others from going through the same pain. So I started writing books and doing TV appearances to tell the world which skin-care products really work. I have since written a total of 20 books, including the current edition of my book Don’t Go to the Cosmetics Counter Without Me.

In 1995, at the request of thousands of my readers, I decided to use my years of research on skin-care ingredients to create my own skin-care line, Paula's Choice. I use only proven ingredients that will truly make your skin look younger, radiant, and wrinkle- and acne-free.