Latest & Greatest

The Latest & The Greatest

From our most innovative new launches to the real Paula’s Choice classics. Discover the latest and the greatest products from 25 years of Paula’s Choice.

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  • Skin Perfecting 2% BHA Liquid Exfoliant

    #1 worldwide bestseller
    targets breakouts, blackheads, enlarged pores & redness

    Shop now
  • NEW
    All Skin Types

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    15% off
  • Combination skin, Oily skin

    Fast absorbing liquid removes built-up dead skin cells and fights blackheads.

    (14)
  • All Skin Types

    A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.

    (17)
    15% off
  • Combination skin, Oily skin

    Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

    (9)
    15% off
  • Combination skin, Oily skin

    A lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.

    15% off
  • NEW
    LOOK
    All Skin Types

    Targets breakouts, brown spots and wrinkles in one go.

    (8)
  • All Skin Types

    8 anti-ageing peptides packed in a powerful booster for resilient, younger-looking skin.

    15% off
  • Combination skin, Oily skin

    This foaming cleanser removes dirt, excess oil and makeup without stripping skin.

    (29)
  • Combination skin, Oily skin

    Super-light, anti-ageing toner prevents signs of ageing and refines pores.

    (6)
    15% off
  • All Skin Types

    The UnScrub is a cleansing face scrub with natural dissolvable jojoba beads that gently cleanses and polishes skin, leaving it silky soft and never dry or red.

    (1)
  • All Skin Types

    Reduces fine lines, brightens and firms skin.

    (1)
    15% off
  • All Skin Types

    A leave-on or rinse off mask that reduces redness, soothes skin, and provides long-lasting hydration for all skin types, but especially for those struggling with sensitive skin.

    (3)
  • Combination skin, Oily skin

    This mask is specially formulated for acne-prone skin. It mattifies shiny skin, helps prevent breakouts and soothes redness.

    (1)
  • All Skin Types

    A brightening treatment that neutralises the effects of daily pollution and blue light.

    (1)
    15% off
  • NEW
    Normal skin, Dry skin

    Strengthens and nourishes dehydrated eyes to visibly reduce the appearance of fine lines and crepey skin over time.

  • All Skin Types

    The Power Berry Serum contains extracts from 13 research proven berries selected for their ability to protect the skin against harmful environmental influences and thus repair and revitalise skin.

    15% off
  • All Skin Types

    Gentle gel cleanser made with natural ingredients effectively removes debris and make-up.

    (6)
  • Combination skin, Oily skin

    A charcoal gel mask that decongests and minimises pores, while balancing skin.

    (3)
  • All Skin Types

    Made with natural ingredients, this gel toner restores, replenishes and soothes skin.

    (11)
  • All Skin Types

    Rich yet lightweight body lotion with ceramides and shea butter for daily hydration.

    (3)
  • NEW
    LOOK
    Dry skin

    Ultra-rich, creamy texture leaves dry skin soft, supple and hydrated for hours.

    (2)
  • All Skin Types

    This invisible shield defends the skin’s surface and delivers maximum protection from the effects of pollution, now and longer-term.

    15% off
  • All Skin Types

    Gentle cloths effortlessly remove makeup and soothe skin.

    (1)
  • All Skin Types

    A specialised blend of brightening ingredients fade brown spots and even out skin tone.

    (6)
    15% off