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Our philosophy? Smart, Safe Beauty. Sign up for our newsletter and become a Paula's Choice Member. Learn all about the best skincare products and techniques so that you can make the right choices for your skin. You'll also get exclusive offers and gifts.
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You deserve smart skincare choices – minus all the hype. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.
We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
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