Serums

PROTECT YOUR SKIN WITH A SERUM

A facial serum helps maintain younger-looking skin. After all, serums are packed with effective ingredients such as antioxidants. These have been proven effective for a healthier and younger looking skin. Even if your skin is slightly older, it is never too late to start with a good and effective serum. Discover more

What is a serum and why do I need one?

Exfoliants

Serums are designed to complement your day and night moisturisers and contain antioxidants to help your skin deal with environmental stressors such as UV rays and pollution. Serums can also contain ingredients that address specific skin concerns as well as repair and rejuvenate skin.

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  • All skin types
    Anti-Aging , Brown spots , Rosacea-prone skin

    Suitable for rosacea-prone skin

    Repairs sun damage

    Visibly reduces fine lines

    A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • NEW
    All skin types
    Anti-Aging , Brown spots

    Minimises discolouration

    Fades brown spots

    Evens out patchy skin tone

    A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • Combination skin, Oily skin
    Breakouts , Anti-Aging , Enlarged pores

    Reduces discolouration from breakouts

    Visibly reduces enlarged pores

    Fights signs of ageing

    A lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • Normal skin, Dry skin
    Anti-Aging , Brown spots , Sensitive skin

    Leaves skin soft and hydrated

    Reduces signs of ageing

    Suitable for sensitive skin

    Antioxidant serum with vitamin C works to firm, brighten and improve uneven skin tone.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • All skin types
    Anti-Aging , Very dry skin , Sensitive skin

    Visibly reduces fine lines

    Nourishes very dry skin

    Prevents moisture loss

    Light, lotion-style serum strengthens the skin barrier and allows it to behave younger.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • All skin types
    Redness , Rosacea-prone skin , Sensitive skin

    Suitable for rosacea-prone skin

    Calms red skin

    Hydrates skin

    Ultra-gentle serum calms and hydrates irritated, red and sensitive skin.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • Dry skin
    Anti-Aging , Very dry skin , Rosacea-prone skin

    Antioxidants soothe skin

    Prevents moisture loss

    Nourishes very dry skin

    Hydrating serum with 0.01% retinol leaves skin radiant and protects against environmental assault.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • Combination skin, Oily skin
    Breakouts , Anti-Aging , Blackheads

    Formulated for dry and oily areas

    Visibly reduces enlarged pores

    Suitable for breakout-prone skin

    Weightless formula fights blackheads and protects skin from environmental damage.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • All skin types
    Anti-Aging , Sensitive skin , Dull skin

    Fights signs of ageing

    Protects skin against the harmful effects of pollution.

    95% natural

    The Power Berry Serum contains extracts from 13 research proven berries selected for their ability to protect the skin against harmful environmental influences and thus repair and revitalise skin.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
  • All skin types
    Anti-Aging , Very dry skin , Enlarged pores

    Perfect base for makeup

    Fights signs of ageing

    Protects from sun damage

    A primer, serum and SPF-in-one to prepare your skin for makeup.

    Free festive beauty bag
    Free travel size Skin Perfecting 2% BHA Liquid Exfoliant
    Free travel size Omega+ Complex Moisturiser
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What is a serum and when to use it?

A good facial serum complements your day and night moisturiser, restores and replenishes skin. Serums usually have a particularly fine, silky texture and are therefore very pleasant to use, easy to apply and absorb quickly. Serums are very effective and a great addition to your skincare routine. This is especially true if you're combating signs of skin ageing or other skin concerns. A serum will be most effective if you apply it directly after an exfoliant. Do you have oily or combination skin? Then a serum may even replace your night cream, especially during summer.

What serum should I use

Depending on your skin type and its general condition, there are a number of serums we can recommend. Looking for a serum for dry skin? An oil-containing serum intensively nourishes the skin’s surface and can quickly soothe skin making it feel softer and more hydrated. This could also be a good option is you would like a serum for normal skin.

Do you have a similar skin type and want to target wrinkles and fine lines? Why not try an anti-ageing serum, such as the Resist Anti-Aging Super Antioxidant Concentrate Serum with antioxidants and vitamin C? It is particularly effective against signs of skin ageing and can even repair sun damage. If you are experiencing stubborn signs of ageing, we recommended one that includes retinol, such as the Resist Anti-Aging Intensive Wrinkle-Repair Retinol Serum. This light serum promotes healthier-looking skin and combats visible wrinkles.

A serum for combination skin should have a light texture that does not aggravate the skin or feel greasy. Effective serums for combination skin will help to restore balance and prevent signs of ageing. A good example of a serum for combination skin is the Skin Balancing Super Antioxidant Concentrate Serum. This antioxidant serum helps to protect the skin from environmental stressors that can cause signs of ageing and other concerns.

Even oily skin can benefit from a good serum. Choose a light, water-based formula that is quickly absorbed by the skin. A serum rich in antioxidants makes your skin smoother and relieves redness. One such serum is the Resist Anti-Aging Ultra-Light Super Antioxidant Concentrate Serum. Dry skin benefits from serums with a silky texture. Plant-based oils such as olive oil, grape seed oil and evening primrose oil provide intensive moisture to soften skin. A good serum for dry skin is the Skin Recovery Super Antioxidant Concentrate Serum.

Serums for sensitive skin will help to soothe red and irritated skin. Look for a formula that contains skin-replenishing ingredients such as ceramides and antioxidants to help boost skin’s defences. Our Calm Repairing Serum is a good option if you are dealing with irritation and redness. It contains sea whip extract to soothe and ceramides to replenish and restore skin.

Which Paula’s Choice Serum is right for you?

Looking for the best antioxidant serum for your skin? It all comes down to skin type. Take a look at the selection of serums at Paula’s Choice and find the serum that suits your skin. All our serums contain antioxidants to help fight off free radicals and protect the skin from environmental assault. At Paula’s Choice we also offer a selection of boosters and treatments. Find out more about boosters, treatments and serums including how they differ and how they can benefit your skin.

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We are here to help you

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.