Bestsellers

Selection of Paula's Choice bestsellers

15% off exfoliants

Have your pick of a free gift! Receive a mini SPF (worth up to € 14) when you spend € 75 and also receive a free mini serum (worth up to € 10) when you spend € 90.

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  • Bigger in size, better in value.

    Get double the BHA without having to pay double the price.

    Save now
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores, Redness

    Fights breakouts and blackheads

    Fast-absorbing liquid formula

    Removes built-up dead skin cells

    Fast absorbing liquid removes built-up dead skin cells and fights blackheads.

    Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol
    15% off
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Breakouts, Anti-Aging, Brown spots, Enlarged pores

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.

    Licorice root extract, Peptides, Retinol (Vitamin A)
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Blackheads, Brown spots

    Protects from sun damage

    Suitable for breakout-prone skin

    Light lotion, does not feel oily

    Weightless lotion texture protects skin from the sun and leaves a soft matte finish.

    Antioxidants, Avobenzone, Green Tea Extract
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Fades brown spots

    Antioxidants soothe skin

    Promotes radiant-looking skin

    Give skin a boost with 15% Vitamin C for dramatically brighter, younger-looking skin.

    Vitamin C, Vitamin E, Ferulic acid
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Balances skin

    Restores moisture balance

    Fights breakouts and blackheads

    Restore the balance of your skin with this lightly hydrating toner.

    Niacinamide/Vitamin B3, Adenosine, Glycerine
    Exclusive gift with orders from € 115
    Travel size serum
  • -15%
    All skin types
    Breakouts, Anti-Aging, Keratosis Pilaris

    Leaves skin softer and smoother

    Removes built-up dead skin cells

    Reduces red bumps

    Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

    Salicylic Acid/BHA, Antioxidants, Chamomile Flower Extract
    15% off
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Brown spots, Sensitive skin

    Mattifies shiny skin

    Protects from sun damage

    Fights signs of ageing

    Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

    Antioxidants, Resveratrol, Zinc Oxide
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Blackheads, Brown spots, Enlarged pores

    Mattifies shiny skin

    Protects from sun damage

    Suitable for breakout-prone skin

    Water-light fluid minimises the appearance of pores and protects skin from the sun.

    Avobenzone, Green Tea Extract, Vitamin E
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Fights breakouts and blackheads

    Hydrates without clogging pores

    Sheer lotion texture, absorbs quickly

    This oil-free night cream moisturises acne-prone skin without clogging pores or making breakouts worse.

    Niacinamide/Vitamin B3, Blueberry, Ceramides
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging, Dull skin

    Brightens skin

    Light cream for easy application

    Protects skin against the harmful effects of pollution.

    This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.

    Kiwi, Licorice root extract, Argan oil
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Smooths skin's surface

    Visibly reduces enlarged pores

    Fades brown spots

    Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.

    Niacinamide/Vitamin B3, Panthenol (Vitamin B5), Acetyl glucosamine
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging, Brown spots, Rosacea-prone skin

    Suitable for rosacea-prone skin

    Repairs sun damage

    Visibly reduces fine lines

    A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.

    Oat Extract, Retinol (Vitamin A), Vitamin C
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Brown spots

    Fights signs of ageing

    Suitable for breakout-prone skin

    Reduces discolouration from breakouts

    Advanced anti-ageing moisturiser for oily skin smooths fine lines and reduces blackheads.

    Niacinamide/Vitamin B3, Vitamin C, Green Tea Extract
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    Exclusive gift with orders from € 115
    Travel size serum
    Normal skin, Dry skin
    Anti-Aging, Brown spots, Enlarged pores

    Reduces signs of ageing

    Hydrates skin

    Smooths skin's surface

    Hydrating moisturiser with 0.01% retinol combats signs of ageing & reduces fine lines and wrinkles.

    Adenosine, Retinol (Vitamin A), Squalane
    Exclusive gift with orders from € 115
    Travel size serum
  • NEW
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Promotes radiant-looking skin

    Strengthens skin's natural barrier

    Leaves skin soft and hydrated

    All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.

    Vitamin C, Hexapeptide-5, Barrier Repair Lipid Blend
    Exclusive gift with orders from € 115
    Travel size serum
    Dry skin
    Anti-Aging, Brown spots, Very dry skin

    Hydrates dry skin

    Softens rough skin

    Softens fine lines and wrinkles

    Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.

    Niacinamide/Vitamin B3, Retinol (Vitamin A), Jojoba Oil
    Exclusive gift with orders from € 115
    Travel size serum
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Enlarged pores

    Reduces discolouration from breakouts

    Visibly reduces enlarged pores

    Fights signs of ageing

    A lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.

    Niacinamide/Vitamin B3, Quercetin, Hyaluronic Acid
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging, Sensitive skin

    Softens fine lines and wrinkles

    Strengthens skin's natural barrier

    Improves skin tone and texture

    8 anti-ageing peptides packed in a powerful booster for resilient, younger-looking skin.

    Peptides, Amino acids, Adenosine
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Breakouts, Anti-Aging, Brown spots, Rosacea-prone skin

    Fights breakouts

    Reduces discolouration from breakouts

    Calms red skin

    Targets breakouts, brown spots and wrinkles in one go.

    Adenosine, Licorice root extract, Salicylic Acid/BHA
    Exclusive gift with orders from € 115
    Travel size serum
    Normal skin, Dry skin
    Anti-Aging, Brown spots, Sensitive skin

    Leaves skin soft and hydrated

    Reduces signs of ageing

    Suitable for sensitive skin

    Antioxidant serum with vitamin C works to firm, brighten and improve uneven skin tone.

    Vitamin C, Vitamin E, Coenzyme Q10
    Exclusive gift with orders from € 115
    Travel size serum
    All skin types
    Anti-Aging, Brown spots

    Minimises discolouration

    Fades brown spots

    Evens out patchy skin tone

    A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.

    Bakuchiol, Niacinamide/Vitamin B3
    Exclusive gift with orders from € 115
    Travel size serum
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.