What are you looking for?

What's my skin type?

Find the right product quickly

25% OFF ANNIVERSARY SETS

Join in our birthday celebrations and enjoy these limited edition sets for less.

SHOP ANNIVERSARY SETS

OUR BIRTHDAY GIFT TO YOU

Free anniversary clutch filled with skin-smoothing travel essentials when you spend € 80.

SHOP NOW

BEAUTY BEGINS WITH TRUTH

We believe you deserve the best skincare choices, without gimmicks. Our philosophy? Smart, Safe Beauty.

READ MORE

25% OFF LIMITED EDITION ANNIVERSARY SETS

-25%
Age Smart and Beautifully
Age Smart and Beautifully
25% off
€ 154,00 € 115,50
-25%
Dry Skin Saviours
Dry Skin Saviours
25% off
€ 146,00 € 109,50
-25%
Sun Protection From Head To Toe
Sun Protection From Head To Toe
25% off
€ 70,00 € 52,50
-25%
Body Beautiful
Body Beautiful
25% off
€ 91,00 € 68,25
-25%
The Essentials
The Essentials
25% off
€ 45,00 € 33,75
-25%
Reduce breakouts + Smooth face and body
Reduce breakouts + Smooth face and body
25% off
€ 63,00 € 47,25
-25%
The Best of Paula's Choice
The Best of Paula's Choice
25% off
€ 79,00 € 59,25

BEAUTY BEGINS WITH TRUTH.

We believe you deserve the best skincare choices, without gimmicks. Our philosophy? Smart, Safe Beauty.

READ MORE

JET, SET, GLOW!

Going somewhere this Spring? Whether you're going on a city break or a far flung adventure, learn how to take care of your skin on the plane with our in-flight tips.

read more

You deserve everything under the sun

Our antioxidant-rich SPF moisturisers hydrate, revive & protect skin.

SHOP SPF MOISTURISERS

WHAT’S BEST FOR MY SKIN?

Get a personalised skincare routine for your skin type and concerns in less than 3 clicks.

find my routine