ONE PRODUCT CAN’T DO IT ALL.

It takes a skincare routine to get the results you want.

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SUMMER SALE: Bestsellers to complete your routine

ALWAYS USE AN SPF, RAIN OR SHINE

Because UV rays affect your skin 365 days a year, whatever the weather. That's why it's important to always protect your skin during the day with an SPF 30 minimum.

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DON'T SCRUB, EXFOLIATE

Harsh scrubs can be damaging to skin creating tiny micro-tears. Instead opt for a gentle leave-on exfoliant to smooth skin, and diminish visible signs of ageing - without the damaging effects of harsh abrasive scrubs. Get smooth, glowing skin in just one step.

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PAULA'S VISION

Paula Begoun founded Paula’s Choice based on unwavering respect for customers, truth and efficiency. This is at the heart of every­thing we do. Our skincare does what it promises so that you can feel confident about every product. The search for skincare that really works ends here.

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