Normal skin

Find the best skincare routine for normal skin

Your complexion is the envy of all your friends.

Skin feels smooth and, well, normal.

There are no signs of flaking or oiliness. The right skincare products will keep your skin looking healthy, smooth and hydrated. Follow this simple, step-by-step guide to give your skin the essential care it needs:

Step 1. Cleanse

Rinsing with water is not enough to clean your face. With a Paula's Choice cleanser, your skin will look and act healthier, feel smoother, and be ready to receive maximum benefits from your other products.

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Step 2. Exfoliate

Leave-on exfoliants gently remove built-up dead skin cells, revealing healthy new skin. AHA (alpha hydroxy acid) is preferred for sun-damaged and dry skin because it exfoliates on the surface of skin and improves moisture content. BHA (beta hydroxy acid) is preferred for oily, acne-prone skin and for treating blackheads and white heads because it can get through the oil clogging your pores.

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Step 3. Moisturise

All skin types will benefit from our moisturisers because they contain the types of ingredients research has shown help your skin look healthier and younger. A moisturiser is an important part of your daytime as well as your nighttime routine. Make sure you use a moisturiser with SPF for your daytime routine to protect your skin from sun exposure, which is the No. 1 cause of wrinkles, brown spots, and other signs of ageing.

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Extend your basic routine with other suitable products

Additional products can complement your basic routine

For example a toner that removes the last bits of your makeup and replenishes your skin, a mask to nourish your skin or an antioxidant serum that repairs skin damage.

Give your skin something extra

Serums contain a high concentration of antioxidants and cell communicating ingredients. This makes a serum an effective addition to your routine.

Shop our serum for normal skin

15% off
€ 39,00 € 33,15