Privacy Policy

Paula's Choice has drawn up this privacy declaration to demonstrate that we take the protection of your privacy very seriously. The data you give us will NOT be sold, distributed or shared with third parties.

You are not required to accept cookies in order to visit our website. However, we would like to point out that it is only possible to use the shopping cart function and order products if you do accept cookies.

If you visit our website, you automatically leave certain data behind. What information we receive from you and save depends on how you use the website. You can read more about the following subjects below:

+ Information we receive via cookies
+ Creating an account and placing an order
+ When do we use the information from your account?
+ How do you know that this website is safe?

Information we receive via cookies

A new EU Cookie Law has been in force since 26 May 2012. This means that every website is now required by law to inform its users about cookies and request permission to use them.

Cookies are small text files of data saved on your computer's hard drive through your browser when you visit a website. These files exchange certain settings and data with the system of the website in question. Saving settings and data allows websites to customize what they are offering to your wishes and make it easier for you to use the website, for example because certain items of your data are saved so you don't have to re-enter them the next time you visit the website.

Types of cookies

Temporary and permanent cookies

+ Temporary cookies are deleted when you close your browser. These cookies only apply to the current session and are therefore called 'session cookies'.
+ Permanent cookies remain on your computer, even after you have closed your browser.

Permanent cookies include:
+ Functional or technical cookies: this type of cookie is used to store your login data, for example, or what you put in your shopping cart if you shop online.
+ Non-functional cookies: these cookies record your behaviour as a visitor to the website.

Different types of non-functional cookies:

o  Direct (first-party) cookies. This type of cookie is placed on your hard drive by the website you visit. For example, if you go to a company's website and the website places a cookie on your hard drive so that it can keep track of the products you view and offer you products accordingly when you next visit the website.
o Indirect (third-party) cookies. Indirect cookies are used by advertisers who place targeted advertisements on other companies' websites based on surfing behaviour.
o Google Analytics. Used to collect anonymous visitor data.

Paula’s Choice uses cookies to:

I. allow you to click quickly from one page to the next and to keep track of what's in your shopping cart. (functional cookie)
II. save information you gave us when creating your account, so that you don't need to re-enter this information with your next order. (functional cookie)
III. study the effectiveness of our marketing campaigns. (non-functional direct cookie)
IV. record the date and time of your visit to our website and obtain an overview of the total number of visitors to our website and the pages they visited. This data provides us with information about the use of our website. The information is only used to analyse visits to our site, not to establish your identity. (Google Analytics).
V. record the domain name and the host of the computer you use to go online, as well as to save your IP address and information about your browser's software and your operating system (non-functional direct cookies)

Paula’s Choice does NOT sell or distribute this information or share any of it with third parties.

Self-management of cookies

You can use the browser settings on your computer to delete cookies that are already on your hard drive and to refuse to accept new ones. The method used to do so differs from one browser to another; use your browser's Help function if necessary.

Chrome Chrome

For information about how to change the settings of a Chrome browser, click here

Internet Explorer Internet Explorer

For browser information about how to change the settings of an Internet Explorer, click here

Firefox Firefox

For information about how to change the settings of a Firefox browser, click here

 Safari Safari

For information about how to change the settings of a Safari browser, click here

Please note: if you refuse and/or delete cookies, you cannot always use all of the options offered by a website. In addition, refusing or deleting cookies only affects the computer and browser on which you carry out this operation. If you are using multiple computers and/or browsers, you must repeat the above operation(s) as often as necessary.

Creating an account and placing an order

Before you can place an order via our website, you must register as a customer via You create a password-protected account that is linked to your e-mail address. We need the following to complete the registration process: your name, e-mail address and the billing and delivery address. Payments are processed via a third party (Payment Service Provider). We do not receive any payment data. Because we attach a great deal of importance to the protection of your personal data, we use common electronic security technology to provide the necessary level of security. When you create an account, we will ask you to fill in a password of your choice. If you then try to make a purchase or change the information in your account, you will only be given access to your account if you enter your correct e-mail address and password.

When do we use the information from your account? will handle your personal data with all due care and will only use the data from your account to process your orders (look under "My account") and log in for the data). The information you give to will not be passed on to third parties. However, we will share your personal information, to the extent necessary, with the party that processes payments for us in order to ensure that the payment process for your order is completed smoothly.

How do you know that this website is safe?

The personal data in our database (such as your name, address and e-mail address) will be protected by common electronic security technologies. You will only be given access to your account if you fill in your correct e-mail address and password.

We do not receive any payment data. As soon as you have confirmed your order, you will receive a message stating that you are being taken to the secure environment of our Payment Service Provider (Adyen). You can pay securely in various ways via Adyen. You only enter the details on your credit card or the details of your bank account on these secure pages and you then complete your order there as well. We only receive a message from Adyen stating whether or not your payment has been received. We do not receive the number of your credit card or bank account.