Masks, boosters, serums and treatments can be a valuable addition to your skincare routine. Read on to find the products most suitable for your skin type. Discover more
Improves skin tone and texture
Fades brown spots
Softens fine lines and wrinkles
A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.
Fades brown spots, reduces blemish marks, calms the skin.
Antioxidants soothe skin
Promotes radiant-looking skin
Give skin a boost with 15% Vitamin C for dramatically brighter, younger-looking skin.
Visibly reduces enlarged pores
Smooths skin's surface
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
Restores moisture balance
Doesn't leave skin feeling tight
This hyaluronic acid booster instantly smooths skin and visibly plumps fine lines and wrinkles.
Reduces discolouration from breakouts
Calms red skin
Targets breakouts, brown spots and wrinkles in one go.
Strengthens skin's natural barrier
8 anti-ageing peptides packed in a powerful booster for resilient, younger-looking skin.
Helps skin act younger
Reduces signs of ageing
Nourishes very dry skin
A hydrating lotion formulated with 0.1% retinol to firm skin and even out skin tone.
Mattifies shiny skin
Great addition to your skincare regime
Keeps oily skin shine-free for up to 6 hours, while minimising the appearance of pores.
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Repairs sun damage
Leaves skin softer and smoother
Concentrated 1% retinol effectively improves the appearance of wrinkles and skin tone.
Gives lips a fuller, younger look
Visibly firms & smooths lines
Hydrates & softens lips
Keep lips smooth, full and youthful-looking with regular use of this advanced anti-ageing lip treatment.
Rich oil that nourishes dry skin
Leaves skin soft and hydrated
Instantly replenishes tight, dehydrated skin, leaving it soft and smooth.
Targets stubborn brown spots, red marks and wrinkles.
Now that you have your essential daily skincare regime in order, it's time to take your routine to the next level with one of our serums, booster and treatment products to target specific skin concerns.
In addition to a combination of active ingredients, our boosters contain a high concentration of one specific ingredient such as hyaluronic acid, retinol or vitamin C. These hero ingredients can also be found in other Paula's Choice products, but scientific research has shown that higher concentrations ensure better results for persistent skin problems. Our BOOST collection consists of eight boosters, to address your specific skincare concerns from loss of hydration to clogged pores and everything in between.
Masks involve applying a layer of the product over your skin, so that your skin retains heat and moisture. Our masks contain ingredients to hydrate and nourish skin. We have different types for different skin types and needs. For example, clay and charcoal masks are especially suitable for oily to combination skin. Sleep masks are great for dry or dehydrated skin because you leave them on overnight, the ingredients then have plenty of time to do their job.
Our serums have been developed to complement your day and night creams. They contain an effective blend of powerful antioxidants and supportive ingredients that help restore and renew skin. Our serums have different textures to suit different skin types. For oily to combination skin we recommend using a light textured serum. For dry and sensitive skin, we would recommend a rich, soothing formula.
Our treatments are specially formulated to address a specific skin concerns. Adding a treatment to your routine will help to speed up the results you're looking for. We offer treatments for those tryign to tackle ageing, blackheads and breakouts, sensitive skin, pigmentation marks, dullness, enlarged pores and more.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.
How can we help you today?